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Blue HF

Client: Blue HF

Blue HF is a business law firm looking to position itself into the tech startup ecosystem. They wanted a fresh new look that was less corporate and more appealing to Montreal’s new breed of tech entrepreneurs and investors. We therefore helped them re-align their positioning and built a conversion funnel oriented to uphold their new niche service line. The UX is based on the idea to create a credible yet quirky environment where visitors have a quick and simple access to the relevant information… without the overwhelming  bulk of legal jargon.