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Le Cuistot

Client: Orly Cuisine

Montreal based cookware importer Orly Cuisine asked us to create a new online catalog for their enamelled cast iron product line. With a fierce competition from industry pioneers such as “Le Creuset” and “Staub” whom where selling their renown products at exorbitant prices, we proposed to position “Le Cuistot” as a product of comparable quality but with a reasonable price tag. We created a minimalistic but slick online catalog with an interactive product display where customers could discover product features in a simple yet compelling way. No bells and whistles. Just beautiful and efficient UX design.